Category Archives: Marketing
Video Marketing Will Revolutionize Your Local Business
As technology and consumer behavior continue to evolve, marketing tactics come and go. Twenty years ago, newspaper advertisements, the yellow pages, and similar platforms were considered marketing gold. Nowadays, much attention has shifted to the internet. And, in just the … Continue reading
Small Business Marketing: ‘Who You Are’ or ‘What You Do?’
For many small businesses, determining the direction of a marketing campaign depends on the answer to this critical question: “Should I market what I do, or who I am?” This is a challenging question, of course, because ideally you would … Continue reading
The Internet Is Getting Smaller – The Google Places Game Changes
In an earlier post I warned of putting all yor eggs in the Google maps basket. Not that I think optimizing for Google Places is a waste of time, I think it is a tremendous value, but to build your … Continue reading
