Houston, TX – January 3, 2012 – Jack Mize, founder of JackMize.com, a Local Internet Marketing company, recently published a blog on his website (http://www.jackmize.com/) discussing video marketing. The blog, titled “Video Marketing Will Revolutionize Your Local Business” notes three ways in which video marketing can impact local businesses.

Jack Mize writes, “Utilizing video platforms such as YouTube and Vimeo, individuals and businesses have the ability to publish videos for a potentially unlimited worldwide audience to see. And while you, as a small business owner, may not be aiming to build an international fan base, there are several ways in which video marketing can benefit your business.”

Jack Mize specializes in internet marketing. He helps clients to generate online leads for offline businesses.

The entire blog can be found at http://jackmize.com/video-marketing-will-revolutionize-your-local-business

To learn more about Jack Mize, please visit http://www.jackmize.com

About Jack Mize:

Jack Mize is a Local Internet Marketing expert and small business consultant who helps businesses get more customers by making them findable when local consumers are looking for their products and services.

Jack’s focus on the online behavior of consumers when they are looking to buy locally led him to develop his method of opening “Lead Valves”.  This strategy allows local businesses to be found in multiple places instead of focusing on just a web site.

By identifying problems that local consumers need to solve locally and creating “Lead Valves” that provide the solution, Jack has developed a system that is laser focused on the quality of the conversion rather than the quantity of internet traffic.

Creating “Lead Valves” with marketing principles  will make it easy for Local Customers choose you over your competitors. This can be far more cost effective than simply spending your online budget on search engine rankings.

In 2009 Jack began teaching his Lead Valve strategy to Local Internet Marketing consultants and small business owners around the world.  He has been credited with saving businesses and changing lives.

Utilizing video platforms such as YouTube and Vimeo, individuals and businesses have the ability to publish videos for a potentially unlimited worldwide audience to see. And while you, as a small business owner, may not be aiming to build an international fan base, there are several ways in which video marketing can benefit your business. Below are three of the biggest:

1) Video marketing increases credibility. For better or for worse, as humans we tend to grant a level of credibility to anyone we see or hear via mass media. Whether it is talking heads on cable news or a small business owner talking about their services on YouTube, simply appearing on a well-produced segment grants instant credibility. Take advantage!

2) Video marketing increases visibility! On a more technical level, Google and other search engines have been granting increasing weight to video content. In other words, if your business produces a number of video productions, you are more likely to be ranked highly on Google. And as you know, better rankings on Google translate to more traffic on your website and ultimately more money in your pocket!

3) Video marketing creates a trust factor that other media forms can’t provide. You are probably familiar with the idea that “people buy people.” In other words, when possible, most consumers choose to do business with those they know and trust. The best way to build trust is through a face-to-face relationship—but that’s not practical in many cases. A well-produced video allow your consumers to see your face and hear your voice—helping them to feel like they know you, even when they’ve never met you in “real life.”

So there you have it—three ways in which video marketing can revolutionize your marketing plan.

Orlando, Fla. – September 15, 2011 – Jack Mize, founder of JackMize.com, an Internet Marketing company, along with a select group of leading marketing and business experts from around the world, recently joined together to co-write and release the book titled, The New Masters of Online Marketing: Leading Experts From Around The World Reveal Proven Secrets to Grow Your Business Through Online Marketing Strategies. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The New Masters of Online Marketing was released on Thursday, September 8, 2011 and features top advice from some of the most successful online marketers from around the globe.  The authors share marketing strategies and the secrets of their success in online marketing.

Jack Mize contributed a chapter titled “Online Profits From The Offline World.”

On the day of release, The New Masters of Online Marketing reached best-seller status in three separate Amazon.com categories.  The book ranked #1 in the Internet Marketing category, #6 in the Business and Culture category and #9 in the Marketing category.

Jack made his first sale online in 1999 and hasn’t stopped since.  With a background in Information Technology and what he thought was a useless Master of Science degree in Information Architecture, Jack dove headfirst into Internet Marketing.  First, selling his own computer certification study guides and then selling other marketer’s services and products as an affiliate.

In early 2005 Jack took his internet marketing knowledge to the offline world and applied it to generating leads for local businesses. In March of that year Jack put up his first website seeking local homeowners that were motivated to sell their house fast and two days later he generated his first paying local lead and has been profiting since.

From CelebrityPress:

Our Celebrity Expert Internet Marketers in this book are involved in the entire online picture – from finding prospects and customers, discussing purchaser and prospect ‘hot buttons,’ to guiding you on ‘How To Close The Deal’ online.  Whether you are a newbie entrepreneur, a seasoned businessperson who wants to grow your business, or a full-fledged corporation who wishes to beat out your competition in the New Economy, these Celebrity Experts invite you to walk down Cyber Lane with them to Easy Street.   …They have ‘been there and done it!’

After such a successful release Jack Mize will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, go to http://www.celebritypresspublishing.com/publications/the-new-masters-of-online-marketing.php

To learn more about Jack Mize, please visit http://www.jackmize.com.

To learn more about CelebrityPress™ please visit http://www.CelebrityPressPublishing.com

About Jack Mize:

Through several years of research and testing, Jack has become an expert on Local Internet Marketing and has consulted with brick and mortar offline business owners, showing them how to apply internet marketing principles to their advertising strategies.

As a highly sought after speaker and teacher of internet marketing to small business owners, Jack has expanded his reach by sharing his knowledge with thousands of Internet Marketers around the world, teaching them how to generate a residual monthly income by providing “Internet Marketing” services to local small businesses.

Jack has a fanatical drive to share what may seem common to seasoned internet marketers, with small businesses and in doing so, explode their income through simple strategies that are being completely ignored by much of the offline world.

A forerunner in applying local search marketing strategies and traditional affiliate business models, Jack is bridging the gap for internet marketers to profit from the huge opportunities to generate leads for offline businesses.

“I started jackmize.com to give a little boost to those out there that are looking for a place to start or maybe get a few valuable nuggets of information to head off into tech land and expand their business at the speed of technology. Or maybe I was just bored. Either way you win.”

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron LeGrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

Houston, Tex. – April 28, 2011 – Jack Mize, founder of JackMize.com, an Internet Marketing company, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Jack made his first sale online in 1999 and hasn’t stopped since.  With a background in Information Technology and what he thought was a useless Master of Science degree in Information Architecture, Jack dove headfirst into Internet Marketing.  First, selling his own computer certification study guides and then selling other marketer’s services and products as an affiliate.

In early 2005 Jack took his internet marketing knowledge to the offline world and applied it to generating leads for local businesses. In March of that year Jack put up his first website seeking local homeowners that were motivated to sell their house fast and two days later he generated his first paying local lead and has been profiting since.

The forthcoming book, The New Masters of Online Marketing will feature top advice from some of the most successful online marketers from around the globe.  The authors will be sharing marketing strategies and the secrets of their success in online marketing.

To learn more about Jack Mize, please visit http://www.jackmize.com.

To learn more about CelebrityPress™ please visit http://www.CelebrityPressPublishing.com

About Jack Mize:

Through several years of research and testing, Jack has become an expert on Local Internet Marketing and has consulted with brick and mortar offline business owners, showing them how to apply internet marketing principles to their advertising strategies.

As a highly sought after speaker and teacher of internet marketing to small business owners, Jack has expanded his reach by sharing his knowledge with thousands of Internet Marketers around the world, teaching them how to generate a residual monthly income by providing “Internet Marketing” services to local small businesses.

Jack has a fanatical drive to share what may seem common to seasoned internet marketers, with small businesses and in doing so, explode their income through simple strategies that are being completely ignored by much of the offline world.

A forerunner in applying local search marketing strategies and traditional affiliate business models, Jack is bridging the gap for internet marketers to profit from the huge opportunities to generate leads for offline businesses.

“I started jackmize.com to give a little boost to those out there that are looking for a place to start or maybe get a few valuable nuggets of information to head off into tech land and expand their business at the speed of technology. Or maybe I was just bored. Either way you win.”

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

Houston, TX – January 25, 2011 – Jack Mize, founder of JackMize.com, an Internet Marketing company, recently published an article on his website (http://www.jackmize.com/) about marketing strategies for small businesses. The article, titled “Small Business Marketing: ‘Who You Are’ or ‘What You Do?’” delves into various approaches to marketing for small businesses.

Jack Mize writes, “For many small businesses, determining the direction of a marketing campaign depends on the answer to this critical question: “Should I market what I do, or who I am?”

Jack Mize specializes in internet marketing. He helps clients to generate online leads for offline businesses.

The entire article can be found at http://jackmize.com/small-business-marketing-‘who-you-are’-or-‘what-you-do’

To learn more about Jack Mize, please visit http://www.jackmize.com.

About Jack Mize:

Jack made his first sale online in 1999 and hasn’t stopped since.  With a background in Information Technology and what he thought was a useless Master of Science degree in Information Architecture, Jack dove headfirst into Internet Marketing.  First, selling his own computer certification study guides and then selling other marketer’s services and products as an affiliate.

Jack began studying Pay Per Click marketing and Contextual Advertising in early 2004 and was able to take his Google Adsense revenue to as much as $30,000.00 per month.

In early 2005 Jack took his internet marketing knowledge to the offline world and applied it to his hobby of real estate investing. In March of that year Jack put up his first website seeking local homeowners that were motivated to sell their house fast and two days later he bought his first real estate deal online and has been buying and selling houses on the internet steadily every month since.

Through several years of research and testing, Jack has become an expert on Local Search Marketing and has consulted with brick and mortar offline business owners, showing them how to apply internet marketing principles to their advertising strategies.

As a highly sought after speaker and teacher of internet marketing to small business owners, Jack has expanded his reach by sharing his knowledge with thousands of Internet Marketers around the world, teaching them how to generate a residual monthly income by providing “Internet Marketing” services to local small businesses.

Jack has a fanatical drive to share what may seem common to seasoned internet marketers, with small businesses and in doing so, explode their income through simple strategies that are being completely ignored by much of the offline world.

A forerunner in applying local search marketing strategies and traditional affiliate business models, Jack is bridging the gap for internet marketers to profit from the huge opportunities to generate leads for offline businesses.

“I started jackmize.com to give a little boost to those out there that are looking for a place to start or maybe get a few valuable nuggets of information to head off into tech land and expand their business at the speed of technology. Or maybe I was just bored. Either way you win.”

This is a challenging question, of course, because ideally you would like to choose both. Marketing “what you do” refers to advertising and promoting your services. In other words, if you’re a plumber, you’d advertise your ability to fix leaks, install water heaters or assist in remodeling.

Marketing “who you are” is about establishing your brand in the mind of your customers and your market. As a plumber, marketing who you are would mean establishing yourself as a reliable, high quality solution to plumbing challenges. It would mean emphasizing the qualities that set you apart from your competition, whatever those may be.

For instance, maybe you pride yourself on responding within six hours of a call, or maybe you guarantee that you can fix the problem in one visit. Establishing these qualities in the minds of your customers is part of marketing who you are. So which marketing approach should you choose or suggest?
Marketing what you do is the best way to convert leads into immediate jobs. When a customer has a flooded basement due to a broken pipe, they’re not looking for great story telling and brand identity—they are looking for somebody who can fix their problem immediately. Clearly, marketing what you do is the best short-term strategy for picking up new clients or customers.

Speak to problems and provide solutions.
Marketing who you are is how you build your brand. Now before you dismiss brand building as unimportant, think about your last shopping trip. If you’re like most people, you’re willing to pay a premium for top brands—whether you’re talking about Nike shoes, Sam Adams beer or Calvin Klein polo shirts.

For you or your client, as a small business owner, building a strong brand means that your customers will not only remain loyal—but they will also be willing to pay more for your services! The goal here is to make sure that when a customer or potential customer thinks of a plumbing company, landscaper or electrician (whatever it is that you do), they think of your company first. Successful brand building virtually guarantees that you will have a steady stream of work, because you are known as the best at what you do.

While it’s clear that building your brand is the best approach to take for the long term, it’s a slow process. Many small businesses simply don’t have the budget for an extended marketing campaign that might take months or even years to turn a profit. That’s why, for most businesses, the answer is a combination of the two. By marketing your services, you can be assured that you’ll get some new business. As your budget allows, you can gradually invest in brand building at the same time. As your progress, you can gradually shift your budget away from marketing your services and towards building your brand. The timeline and budget will obviously vary depending on your specific situation, but the bottom line applies to all small businesses: It’s important to market your services in order to bring in new business—but it’s equally important that you don’t neglect your long term strategy of building your brand.

If you are consulting local businesses you need to think about this variable not only for you clients but also for yourself.

This is the difference between becoming a commodity and a brand. I generally consult small businesses to go for the “what you do” marketing in order to build a pipeline of business.

Once you’ve got some cushion pay a little more attention to the “who you are” and you may find that price is not the main point of competition for your prospects.

As we saw last week, Google changed that whole model in an afternoon. Google Places just became a huge factor in Local SEO, perhabs the biggest. 

Some suggest that Google just dealt the death blow to online yellow page directories. I wouldn’t go that far since you can still buy your way to the top of the directories.

I would suggest the biggest blow comes to the Map spammers and keyword stuffers. Now with the quality review algorithm, next time the spammers and stuffers change a listing it will be queued to be reviewed and goodbye listing.

Don’t get me wrong, I’ve been playing the Google Map game for almost five years and have done every black hat, white hat and everything in between tactic to get quick and lasting placement.

I still believe the maps can be gamed for sure, I’m already seeing the patterns of what now carries heavier weight, but not sure it’s worth the trouble now that Google is actively “slapping” the gamers.

You can now play by big Gs rules and get your placement. So forget about keyword stuffing business names, etc.. It’s over.  In fact, Local Internet Marketers are now in a position more than ever to help small businesses get their listings optimized, the right way. Just don’t make it your sole value proposition. 

It is a great introduction to your services and one that should get y0ur foot in the door to show prospects exactly what you have to offer, but don’t let it be the cornerstone of your business, because you don’t want Google to control decide your future.

It may sound odd but some of my clients have little interest in being found on Google. It’s not on the top or even middle of the list of what they want from me. Yep, there is a lot more to “Local Internet Marketing” than SE placement.

As far as Google Places go, pay close attention over the next few weeks to see where the chips land as far as the map sitting over the adwords block on the right. You’ll see a lot of debate overt the importance of reviews, citations and keyword placement. But always have this thought in the back of your mind. “If it’s easy to game then it may not hold as much weight as it might appear”. 

Let’s see where the chips fall. It will be a fun few weeks.

www.youtube.com/watch?v=uhN5G9xfEzU

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