What Can You Do To “Google Proof” Your Local Business?

Hmm. Interesting question.

I’ve suggested for several years now not to put all your eggs in Google’s basket. They’ve been known to wipe out entire business models in an afternoon.

The unfortunate reality is that so many local businesses and internet marketing consultants feel that being on the front page of Google is Local Internet Marketing.

It is also the source of incredible unnecessary stress.  You know what I’m talking about. “What if I can’t rank on the first page?”, “What if I can’t get on the Places listing?”, or “I’ve made it to page one… What if I get slapped?”

What kind of business is that to be in? Why would you want to be so reliant on a Giant that thinks about you about 10 million times less than you think about it? Not to mention, one that goes around slapping the very people that made it such a powerhouse?

Simple Internet Math

SEO does not = Internet Marketing

Period. Case Closed.

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My Love Hate Relationship With Shiny Objects

If you’ve followed me for a while you probably notice I don’t send out a lot of hype filled “you got to buy this or your head will explode” emails.  Generally I try and provide you value, training and some real usable content. One thing I’ve always stayed away from was sending you off to the land of shiny objects (and some not so shiny).

Chances are you know exactly what I’m talking about.

My Confession

Well, I’m here to confess that I do my fair share of digging and time wasting. I feed the system. I don’t think I’ve ever asked for a refund. In fact, I’m guilty of buying the same thing more than once because I forget I already bought it.

And I still don’t ask for a refund! That’s kinda nuts. Don’t you think?

But I do find some incredible tools and training (I’ve even found my own stuff more than a few times as well).

Bottom line is, I get “shiny-itis” as much as anyone else. I’ve just learned to manage and control it.  I allow myself to indulge, I just put parameters around it.

One thing I haven’t done is share with you some of the incredible finds I come across.

You may ask “why not Jack? You could get affiliate commissions. You’re an Internet Marketer, right?”

That’s true, but my biggest concern is sending folks off to be distracted and wasting valuable time, when they could be building their business or spending time with their family.

But, I also want to let you know what I buy and find to be a true value. So that’s what I’ve decided to to.

I will not be recommending anything that I haven’t personally gone through and feel would be of tremendous value.  I will let you know what I see in the form of upsells and one time offers.


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