Selling is not for everyone, but paying customers is what every business needs.
You can create expert positioning by establishing yourself as an educator and advocate for your prospects success.
Think about celebrity experts like Dave Ramsey. You rarely, if ever, see him selling his books, financial services etc.. but because he is positioned as an educator and an advocate for the success of his listeners people naturally want to buy his products.
Start noticing other celebrity experts that are successfully doing the same. How could you position yourself as the educator and advocate?
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