My Love Hate Relationship With Shiny Objects
If you’ve followed me for a while you probably notice I don’t send out a lot of hype filled “you got to buy this or your head will explode” emails. Generally I try and provide you value, training and some real usable content. One thing I’ve always stayed away from was sending you off to the land of shiny objects (and some not so shiny).
Chances are you know exactly what I’m talking about.
Well, I’m here to confess that I do my fair share of digging and time wasting. I feed the system. I don’t think I’ve ever asked for a refund. In fact, I’m guilty of buying the same thing more than once because I forget I already bought it.
And I still don’t ask for a refund! That’s kinda nuts. Don’t you think?
But I do find some incredible tools and training (I’ve even found my own stuff more than a few times as well).
Bottom line is, I get “shiny-itis” as much as anyone else. I’ve just learned to manage and control it. I allow myself to indulge, I just put parameters around it.
One thing I haven’t done is share with you some of the incredible finds I come across.
You may ask “why not Jack? You could get affiliate commissions. You’re an Internet Marketer, right?”
That’s true, but my biggest concern is sending folks off to be distracted and wasting valuable time, when they could be building their business or spending time with their family.
But, I also want to let you know what I buy and find to be a true value. So that’s what I’ve decided to to.
I will not be recommending anything that I haven’t personally gone through and feel would be of tremendous value. I will let you know what I see in the form of upsells and one time offers.
IMPORTANT! READ THIS
Even if I recommend something, it doesn’t mean you will be making a mistake if you don’t buy it. There are very few, if any GAME CHANGER products out there.
If you want the truth…
The only real GAME CHANGER is YOU!
So here is what I follow for myself and I’m sharing with you as only a suggestion.
If it looks like it might apply to my business I take a peek.
If it looks really good, I remind myself, it’s meant to. It’s being sold by a marketer.
I don’t buy “black box” products. Meaning there is no description of the product or tool, only that it will make me a lot of money. I close it immediately.
I don’t buy products based on income claims. Knowing what others made is nice to know, but it has no relationship to what I can make (I might want to make more).
I buy products because it has a component that I can apply to what I’m doing “RIGHT NOW”. Not what I might want to do later. That’s a sure recipe for filling up my hard drive with stuff I’ll never look at again.
When I buy it. I look at it immediately or I schedule an appointment with myself to go over the training within two days. I decide what pieces to implement and I implement them.
This is the way I’ve had the most success in applying knowledge and products I’ve purchased.
Let me know how you deal with “Shiny-itis” in the comments. Would love to hear from you.