As technology and consumer behavior continue to evolve, marketing tactics come and go. Twenty years ago, newspaper advertisements, the yellow pages, and similar platforms were considered marketing gold. Nowadays, much attention has shifted to the internet. And, in just the last two years or so, we have seen evolution in another direction: video marketing.
Utilizing video platforms such as YouTube and Vimeo, individuals and businesses have the ability to publish videos for a potentially unlimited worldwide audience to see. And while you, as a small business owner, may not be aiming to build an international fan base, there are several ways in which video marketing can benefit your business. Below are three of the biggest:
1) Video marketing increases credibility. For better or for worse, as humans we tend to grant a level of credibility to anyone we see or hear via mass media. Whether it is talking heads on cable news or a small business owner talking about their services on YouTube, simply appearing on a well-produced segment grants instant credibility. Take advantage!
2) Video marketing increases visibility! On a more technical level, Google and other search engines have been granting increasing weight to video content. In other words, if your business produces a number of video productions, you are more likely to be ranked highly on Google. And as you know, better rankings on Google translate to more traffic on your website and ultimately more money in your pocket!
3) Video marketing creates a trust factor that other media forms can’t provide. You are probably familiar with the idea that “people buy people.” In other words, when possible, most consumers choose to do business with those they know and trust. The best way to build trust is through a face-to-face relationship—but that’s not practical in many cases. A well-produced video allow your consumers to see your face and hear your voice—helping them to feel like they know you, even when they’ve never met you in “real life.”
So there you have it—three ways in which video marketing can revolutionize your marketing plan.