Jack Mize, Founder of JackMize.com, an Internet Marketing company, writes about small business marketing strategies.
Houston, TX – January 25, 2011 – Jack Mize, founder of JackMize.com, an Internet Marketing company, recently published an article on his website (http://www.jackmize.com/) about marketing strategies for small businesses. The article, titled “Small Business Marketing: ‘Who You Are’ or ‘What You Do?’” delves into various approaches to marketing for small businesses.
Jack Mize writes, “For many small businesses, determining the direction of a marketing campaign depends on the answer to this critical question: “Should I market what I do, or who I am?”
Jack Mize specializes in internet marketing. He helps clients to generate online leads for offline businesses.
The entire article can be found at http://jackmize.com/small-business-marketing-‘who-you-are’-or-‘what-you-do’
To learn more about Jack Mize, please visit http://www.jackmize.com.
About Jack Mize:
Jack made his first sale online in 1999 and hasn’t stopped since. With a background in Information Technology and what he thought was a useless Master of Science degree in Information Architecture, Jack dove headfirst into Internet Marketing. First, selling his own computer certification study guides and then selling other marketer’s services and products as an affiliate.
Jack began studying Pay Per Click marketing and Contextual Advertising in early 2004 and was able to take his Google Adsense revenue to as much as $30,000.00 per month.
In early 2005 Jack took his internet marketing knowledge to the offline world and applied it to his hobby of real estate investing. In March of that year Jack put up his first website seeking local homeowners that were motivated to sell their house fast and two days later he bought his first real estate deal online and has been buying and selling houses on the internet steadily every month since.
Through several years of research and testing, Jack has become an expert on Local Search Marketing and has consulted with brick and mortar offline business owners, showing them how to apply internet marketing principles to their advertising strategies.
As a highly sought after speaker and teacher of internet marketing to small business owners, Jack has expanded his reach by sharing his knowledge with thousands of Internet Marketers around the world, teaching them how to generate a residual monthly income by providing “Internet Marketing” services to local small businesses.
Jack has a fanatical drive to share what may seem common to seasoned internet marketers, with small businesses and in doing so, explode their income through simple strategies that are being completely ignored by much of the offline world.
A forerunner in applying local search marketing strategies and traditional affiliate business models, Jack is bridging the gap for internet marketers to profit from the huge opportunities to generate leads for offline businesses.
“I started jackmize.com to give a little boost to those out there that are looking for a place to start or maybe get a few valuable nuggets of information to head off into tech land and expand their business at the speed of technology. Or maybe I was just bored. Either way you win.”
In an earlier post I warned of putting all yor eggs in the Google maps basket. Not that I think optimizing for Google Places is a waste of time, I think it is a tremendous value, but to build your whole business model around selling Google Map placement can be a dangerous proposition at best.
As we saw last week, Google changed that whole model in an afternoon. Google Places just became a huge factor in Local SEO, perhabs the biggest.
Some suggest that Google just dealt the death blow to online yellow page directories. I wouldn’t go that far since you can still buy your way to the top of the directories.
I would suggest the biggest blow comes to the Map spammers and keyword stuffers. Now with the quality review algorithm, next time the spammers and stuffers change a listing it will be queued to be reviewed and goodbye listing.
Don’t get me wrong, I’ve been playing the Google Map game for almost five years and have done every black hat, white hat and everything in between tactic to get quick and lasting placement.
I still believe the maps can be gamed for sure, I’m already seeing the patterns of what now carries heavier weight, but not sure it’s worth the trouble now that Google is actively “slapping” the gamers.
You can now play by big Gs rules and get your placement. So forget about keyword stuffing business names, etc.. It’s over. In fact, Local Internet Marketers are now in a position more than ever to help small businesses get their listings optimized, the right way. Just don’t make it your sole value proposition.
It is a great introduction to your services and one that should get y0ur foot in the door to show prospects exactly what you have to offer, but don’t let it be the cornerstone of your business, because you don’t want Google to control decide your future.
It may sound odd but some of my clients have little interest in being found on Google. It’s not on the top or even middle of the list of what they want from me. Yep, there is a lot more to “Local Internet Marketing” than SE placement.
As far as Google Places go, pay close attention over the next few weeks to see where the chips land as far as the map sitting over the adwords block on the right. You’ll see a lot of debate overt the importance of reviews, citations and keyword placement. But always have this thought in the back of your mind. “If it’s easy to game then it may not hold as much weight as it might appear”.
Let’s see where the chips fall. It will be a fun few weeks.
Affiliate marketing works. Why not do pick up big commissions in your own back yard by applying it to local businesses?